Whether it's advertisements, articles, blog posts, brand collateral, email promotions, press releases, product packaging, radio spots, speeches, video scripts, social media marketing, or web sites it always starts with magnetic written content.
Creativity, innovation, and originality are crucial in penning response-driving publicity collateral that doesn’t necessitate a trip back to the drawing board! In today's multimedia-studded galaxy, your customers are bombarded with mundane marketing materials by the millisecond. What makes the difference is compelling, clever, and creditable writing that expresses comprehensible brand clarification!
Capturing the quintessence of a person or company in "the write words" is the optimum foundation of a dynamic and exciting brand.
Regardless of your industry, The Write Publicist creates customized communications campaigns that rev up your image and ensure visibility. With style and panache, The Write Publicist also conceptualizes client events and social networking strategy to develop brand recognition.
The Write Publicist offers a one-on-one, real-person experience in an on-site or online environment.
As a boutique consultancy, we offer personalized, hands-on attention and step-by-step advice and guidance that are missing in large, faceless Internet firms. What’s more, we work with an award-winning cadre of photographers, web designers, and graphic designers when we need creative support.
The Write Publicist urges potential clients to investigate the following before hiring a publicist: Is the publicist a published writer? Does the publicist offer counseling sessions to help you zero in on your specific needs? Does the publicist strategically separate print, broadcast, and cyber-campaigns, recognizing the unique methodologies for approaching each distinctively different area of the media, or does the publicist attempt to cram all into a "one fell swoop" PR campaign? Does the publicist have an online portfolio depicting "actual" clients, or merely a "smoke and mirrors" sales pitch? Can you visit the publicist's physical office, filled with bells-and-whistles tools of the trade?
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Targeted News Distribution/Traditional, E-Blast & Cyber-Cast
We disseminate news both electronically or hardcopy press "kit format," based on a client's industry. Let's face it -- editors and publishers at traditional media outlets and cyber-sources still want to TEST consumer products, SAMPLE food product and REVIEW specific merchandise versus receiving an e-blast. While cyber-space has cornered sight and sound -- with audio snippets, video and podcasts -- they haven't figured out how to taste, smell or feel product via the World Wide Web.
Product "Positioning" Campaigns
New product launches span the gamut including music releases, technological discoveries, books, toys, educational products, video games, food products, kitchen gadgets, art, decorative accessories and home decor items.
Legal, Litigation & Quick-Settlement Releases
We are adept at publicizing the law suit wins of law firms. Likewise, clients who have long drawn-out legal cases find that "quick settlements" are generally offered when a factual news release is disbursed to appropriate media. On the other hand, when it's a corporation that's hit with a legal crisis, it pays to exercise "damage control" -- and fast! The Write Publicist interviewed all minority franchise owners of a popular fast-food restaurant when the chain endured a class action racial discrimination suit. Telling a favorable story -- through the lens of minority franchisees -- aided the company in resuscitating its national image.
Tourism, Hotel & Restaurant Promotion
Enticing tourism, hotel and restaurant reviews distributed to travel and entertainment news sources, and meeting planning outlets drive sales and increase traffic. As a noted writer of by-lined travel articles The Write Publicist's enviable reputation for publicizing destinations and hospitality industry venues is unrivaled.
Intriguing website copy is a critical part of World Wide Web presence. Seldom are web designers also wordsmiths. Legions of Internet sites are flashy, catchy, and colorful-- with limp content. We pen sizzling web words.
Brand Concept Development & Brand Resuscitation
We conceive everything from catchy names for our clients' companies, products, blogs and events to full "identity" positioning. Need a total Brand Overhaul? The Write Publicist reenergizes and revives existing brands.
Well-written proposals are critical in order to reap favorable funding or endorsements. As a testament to The Write Publicist's winning proposal craftsmanship, her own feature columns have been sponsored by Gateway Computers and AirTran Airways.
Companies such as Coca-Cola contract The Write Publicist to pen speeches for their corporate executives. Particularly in cases where a speech is to be delivered by an executive to a targeted audience, the company consults with a consumer psychologist to coin words that are suitable for the target market. Such was the speech that was created for a Coca-Cola executive to deliver to NAFEO (National Association for Equal Opportunity in Higher Education) members.
As a specialty practitioner, The Write Publicist works with other full-service marketing and advertising agencies as a "silent partner" on campaigns. Creative advertising assignments include acting as "wordsmith" for print advertisements, packaging, TV commercials, radio commercials, public service announcements, and infomercials.
